F’real Foods was looking to expand its market share from schools and gas stations to behind the counter restaurants and bars with a new blender and line of products. Knowing the pain points employees have with hard-to-clean machines, F’reals value proposition centered around efficiency to clean, ease of use, and creative variety of drinks. I created a sub-brand identity to shift away from the teen spirit of older product lines to a new, clean, upscale market. I created and launched a digital and print marketing campaign including new campaign web page design, product catalog, sell sheets for distributors, recipe cards, and how-to videos. The campaign helped to win Twisters, Wild Wings, and amusement park clientele.